Audiences & Institutions - Task 2

Task 1:




Bauer Media



Bauer media products are distributed between 19million+ uk residents, they specialise in magazines and radio. Their portfolio is impressive, with ownership of media outlets such as kiss fm, magic, q magazine and kerrang etc. Bauer media dominate the magazine and radio industry.



Bauer media stay current and are able to keep the magazines,tv channels and radio stations, because they have a specialist team that scans the market and targeted audience to see what is current. this team is called 'the inside' a panel of 10,000+ members, aged 16 and above, have been recruited from a range of bauers brands.

Project phoenix is bauers window into the music world and an unrivalled view into the opportunites and challenges that are faced by the british music industry, research is conducted in the way of interviews and questionnaires that are used to gain further insight into the british music industry.

Bauer media has a range of media productions, this means the audience varies depending on the magazine, however it can be deduced that the main reader are aged 16+.

The brand image of bauer is also a factor that also varies throughout bauer, however, it seem that the aim is to keep the image of a particular brand current, for instance, heat magazine acheieves huge success because it is able to continue printing the stories and features that the public wish to hear about.

Ipc Media

Ipc's many brands reach almost 27million uk residents, whilst online users add up to around 20million. ipcs portfolio offers something for every body, they have three core audiences: men, mass market women, upper market women.

ipc media keep their magazines current through the use of their subsidiary ipc advertising to source the market and ensure that they stay at the top of the game.

ipc media have a number of mediaq production that allow for the company to stay a the top of the game.

there is not one particular brand image for the company as they have 85 different brands meaning that they specify in a whole range, this also means that age varies for each magazine.