Layouts

Title Page

Contents Page

Images

Analysing Title Blocks

kerrang!

The target audience for kerrang! magazine age ranges between 15-25 years of age, who have a keen interest in rock/punk/grunge and indie music. statistucs show that the male readership is superior to that of their female counterparts. kerrang! magazine is a brand of esteemed publisher bauer media. This is a niche magazine and caters to its dedicated readership by featuring a number of well known and up and coming bands on a highly regular basis. Much like the music it features the title block is bold and brash, it stands out on shop shelves so that unfamiliar readers are easily drawn to its unique stylings. kerrang! the noise a quitar makes when it strings are strung heavily, this clever utilisation of onomatopoeia says alot about the magazines, as its advanced creativity exclaims why the magazine is so successful. This is further expressed with the authenticity of the block title, the design perfectly accentuates the edgy core of the brand. The simple colour scheme off black and white speaks volumes when trying to identify the magazine. These particular colours are stereotypically attributed to the demographic that purchase this magazine, the boldness of the black on the back drop of white allows it to stand out amongst its rivals.

NME

NME Aka New Musical Express, targets an audience of teenagers ranging from ages 16-19, who like kerrang! readers have a keen interest in indie rock music, like kerrang nme is published by powerhouse company ipc. This is a somewhat rebellious magazine that once started out as a alternative newspaper before making gradual movement towards the magazine market. The magazine sells best to younger readers as its image is centred around youth culture and features the latest or upcoming artist who are creating a shake up in the music industry. The designers of the title block were smart in their approach, they obviously wanted the cover to stand out so they used the same methong in which tabloid newspapers draw in their consumers, by using the colour red on a bland background so that the words stand out and grasp the possible or undecided readers attention. Though the design is basic this does not matter as it is very effective, the harsh edging adds to this as it makes it seems as though the wording has been indented.

Q

Once again the same approach taken to design title for tabloid media outlets such as newspapers. This is for the simple reason that it is made to standout when sitting on a shop shelf. Q magazine is aimed at the older generation of music lovers and is formulated in a way in which readers can really get to know the artists that are featured inside. This generation is not interested in downloading so Q makes sure that it caters to its readerships needs by mounting cds on the front cover. the simple design allows this magazine to standout among the rest as it is easily noticeable to its commited readership and those who have only ever heard of Q.

Rolling Stone

This magazine is aimed at people who enjoy politics, music and popular culture, the readership ranges between the ages of 18-40. The first thing you get from the magazine title is that it has the same name as rock legends the Rolling Stones, this is a stand out feature of the magazine that already would draw scores of readers to the magazine. The ever so popular colour read is used once again, as the colour is attention grabbing and is recognisable. however, the most unique feature of the title block is the font. The way in which it is beautifull styled gives the impression that this magazine deals with a lot more serious issues outside of music, it also indicates that readership may be a little more sophisticated than other magazines. The design is also easy on the eye and stands out not only for being bold but for its also subtle nature.

mojo contents page

There is one centre image of the contents page, this remains the focus of the contents page. the text is placed on the image on a light colour just like the trees are faded in the background to allow the focus to be placed firmly on corinne bailey rae, who happends to be an upcoming artist. this matches the style of the magazine as it promotes such talent. a house style is being developed as you can see the central image is black and white as is the text. the black and white is meant to conform with the 70's theme of the magazine. the informataion is organised in two columns dividing two pages. the image is accomdated and kept central by the words being shaped around the photo.There isn’t any promotional feature on this contents page. The magazines title block is at the top of the page, this shows that it is very dominate as it takes up a lot of the room. There is also another logo at the bottom of the page but it is only small next to the page numbers.

Why is th cover page so important?

the editors main concern is what goes on the front of the magazine and if the cover is worthy of being sold. also, to make sure that the magazine cover is diverse enough to sell also, this makes it marketable for everybody else. The front cover is important as it is the first thing that is seen when the consumer walks into a shop. if the front cover is not up to a satisfactory standard the magazine will not appeal to potential customers. Editors of magazines such as 'vibe' make sure that a number of famous artist are mentioned on the front of the so that readers are attracted not os much by the look of the but by its content. Editors of 'vibe' make the magazine appeal to the readership by putting a number of a famous artists on the front of their magazines. the main attraction is the inclusion of the biggest artist on the planet from the world of rnb. the two most important parts of the magazine are the logo and the sweet spot. the logo give the brand an identity. the edito will continue to rejuvinate the image of the magazine to keep the readership hooked on buying the magazine.

Analysing Magazine covers

the title of the magazine is vibe. this is a niche magazine that is aimed at fans that love rnb and hip hop, the readership age ranges from 16-35. the title 'vibe' is the word given to the feeling you get when listening to this genre of music. the title is always in bold font that almost emphasises on the theme that they are trying to sell to non readers. the title is very simpole, you could almost say laid back, just like the music that it is selling. The placement of the title at the top of the magazine is a common feature of magazines as it allows the potential customers to be drawn to the magazine.

The artist on the front cover is R.kelly an international musical legend is using the direct mode of address, the image is of a man who looks fed up, this is due to the speculation that was surrounding him at the time. this represents the size of the magazine, that they are able to attract such artists.

the anchorage text outlines the reasoning for r kellys inclusion in the magazine. this was for the hugely controversial court case that was taking place. they also address an issue thats on the minds of many african american males. does success come at a price? race? fame? the aim of the magazine is to draw readers in that are interested in huge star stories like this one.

it is a regular fixture of vibe magazine to feature many other artist and this feature is no different with the inclusion with a number of famous artist.

the magazine layout is really simple and relies on selling its magazine on adding huge names to their line up.

a range of colours are frequently used on the magazine as they are used to attract customers with the brash and bold colours. this is frequently used on magazine covers.

Audiences & Institutions - Task 2

Task 1:




Bauer Media



Bauer media products are distributed between 19million+ uk residents, they specialise in magazines and radio. Their portfolio is impressive, with ownership of media outlets such as kiss fm, magic, q magazine and kerrang etc. Bauer media dominate the magazine and radio industry.



Bauer media stay current and are able to keep the magazines,tv channels and radio stations, because they have a specialist team that scans the market and targeted audience to see what is current. this team is called 'the inside' a panel of 10,000+ members, aged 16 and above, have been recruited from a range of bauers brands.

Project phoenix is bauers window into the music world and an unrivalled view into the opportunites and challenges that are faced by the british music industry, research is conducted in the way of interviews and questionnaires that are used to gain further insight into the british music industry.

Bauer media has a range of media productions, this means the audience varies depending on the magazine, however it can be deduced that the main reader are aged 16+.

The brand image of bauer is also a factor that also varies throughout bauer, however, it seem that the aim is to keep the image of a particular brand current, for instance, heat magazine acheieves huge success because it is able to continue printing the stories and features that the public wish to hear about.

Ipc Media

Ipc's many brands reach almost 27million uk residents, whilst online users add up to around 20million. ipcs portfolio offers something for every body, they have three core audiences: men, mass market women, upper market women.

ipc media keep their magazines current through the use of their subsidiary ipc advertising to source the market and ensure that they stay at the top of the game.

ipc media have a number of mediaq production that allow for the company to stay a the top of the game.

there is not one particular brand image for the company as they have 85 different brands meaning that they specify in a whole range, this also means that age varies for each magazine.